Marsh Supermarkets wanted to go all out on Ham education to drive sales of this popular centerpiece for Easter dinner. We created an interesting and irreverent infographic as the basis for the campaign. The goal was something that could drive engagement and sharing across social media. The campaign also included email blasts and a landing page to drive sales of their semi-boneless cut, how to carve a ham and if they weren't up for getting their hands dirty, their free in-store spiral slicing service
Infographic
I threw back to iconic butcher paper and chalk to hint at the knowledge and service you would get from your local butcher.
Several elements were hand-drawn. Some cheeky copywriting made sure we kept the reader entertained.
Landing Page
More info and a chance to drive shares and engagement.
Email Marketing
taking sections from the inforgraphic and this time showing actual product to get customers hungry. These would be paired with specific offers and pricing.
