PROJECT
TVC for the launch of Danone Smoothee; A new chilled milk-based drink blended with delicious and nutritious fruit.
CONCEPT
"SMOOTHEE YOUR DAY."
We play around with the story of smooth featuring the smoothee guy as Danone Smoothee's icon. A smooth guy having a smooth day, sliding smoothly throughout his activities.
Executive Creative Director: Kevin Le
Art Director: Evelyn Wongsosaputro, Fransisca Kandida
Copy Writer: Mita Diran, Joza Bayu
Agency: Y&R/ The Campaign Palace
Copy Writer: Mita Diran, Joza Bayu
Agency: Y&R/ The Campaign Palace
