Josh Lewis's profile

Max, The Code Mechanic - Mascot

Max, The Code Mechanic
MASCOT

With all remote workers, WP Maintainer wanted a face to their service. Max is a code mechanic who lives inside the code. Standing tall at 5 lines of code, he makes sure each client's WordPress site is up to date and running smoothly. I worked with WP Maintainer to develop the concept and look for Max.
Concepts
Three concepts were presented. All were going for a look inspired by classic early 90s Nintendo box art and retro advertising mascots. This gave Max a fun yet trustworthy look. With each concept, I pushed for a back story to Max.
Concept A- Code Tinkerer
This handyman is on the job to fix and maintain your WordPress site.
Concept B - Big Lug
Nothing will stop this brute from fixing or maintaining your WordPress site.
Concept C - The Janitor
While not quite human, this guy lives inside the code. Standing small at three lines of code high, he uses everyday tools to keep your WordPress site well maintained.
Max's identity solidified by making him the Code Mechanic. He became the helpful, local mechanic that would take care of all of your Word Press needs.
Final Mascot
Max, The Code Mechanic - Mascot
Published:

Max, The Code Mechanic - Mascot

Max, the Code Mechanic, is the mascot for WP Maintainer. I helped shape the character's backstory and personality.

Published: