Deloitte | Internal Comms Campaign
With digital transformation a needed change in many organisations, Deloitte was keen to propel their company’s digital capabilities. Organisational transformation is never easy, but that didn’t stop Deloitte from implementing it successfully. Plans in place, they approached us with the aim of communicating their new concept internally and encouraging employees to positively engage with the programme.
The challenge
It’s one thing to try to implement digital transformation, but quite another for employees to adopt it, especially in a firm of Deloitte’s size. As Schumpeter’s innovation theory suggests, without Adoption, there can be no real Innovation. Our challenge was to support the adoption of digital in Deloitte, reminding their employees why the firm’s digital shift was happening; of the advantages it offered to them and their clients, and of the adoption of their new collaborative, agile, and iterative way of working.
Our solution
To help communicate Deloitte’s new approach, we created a series of internally-targeted videos. With a conversational tone and corresponding imagery to illustrate the information being offered, the videos appealed to the internal audience and communicated the complex topic in a simple, relatable way. The campaign not only improved the adoption of digital transformation within Deloitte, but also helped further their innovation as a company, enabling them to offer a new digitally-enhanced proposition to their clients.
