A visual identity for an electric bike designed for an on-the-go urbanite.
The brand focuses on basic and geometric designs that express the e-bike's simple form while highlighting quality function.
I started off with rough concepts for the visual brand identity keeping in mind a classy yet modern design, that caters to a high-end target audience.
Initial rough concepts for the visual identity. (No final name chosen)
A clean-up of a chosen option from the initial concepts. Color changes and further edits to finalize a visual identity
Final visual identity was designed keeping in mind the keywords below. The design is kept simple and geometric to show a clean visual, using minimal yet bright colors to highlight the busy (and fitness enthusiastic) urbanite.
Final design for the brand's visual identity, with the given tagline.
