To bring awareness to the public about
Panasonic’s Econavi technology
a campaign (on-ground, digital or both)
which allow fans to interact, learn and participate through a contest
of entries by fans should be as “pain-free” as possible
number of Facebook fans by 20k or more
should be executable by end 2012
To let participants experience how it is
like to live a day in the future.
The idea is to create an awareness
campaign that highlights the devastating fact that our world would one day be
pitch black - if we continue these hazardous non eco habits every single day.
Scientist predict that the skies will be clouded with pollutants in the near
future. This idea simply bring dooms day to present day.
This is a campaign that allows the users
to experience how it is like to live in a day in 2050, when the skies are dark
and everything is dependent on the other senses besides our eyes. The users
would have to examine, evaluate and execute their actions through sounds.
This campaign puts the participants
through a range of test that ties in the features and attributes of the
products within the activity. Subtly telling the audience the unique and
special feature that Panasonic products can provide.