- The Digital Age ServedProject Featured On:The Digital Age Served — 9/19/12
- Adweek Talent GalleryProject Featured On:Adweek Talent Gallery — 11/5/12
AFL 2012 - This is Greatness / Typography
Description
Design for the AFL 'This is Greatness' Campaign.
The AFL 2012 Toyota AFL Finals Series, ‘This is Greatness’, featuring legendary Australian musician and avid North Melbourne fan Tim Rogers.
For the second consecutive year ‘This is Greatness’ will be central to the month of September as the campaign looks to celebrate the greatness of the players, the passion of the fans and the highpoint of the AFL season, the Toyota AFL Finals Series.
The AFL 2012 Toyota AFL Finals Series, ‘This is Greatness’, featuring legendary Australian musician and avid North Melbourne fan Tim Rogers.
For the second consecutive year ‘This is Greatness’ will be central to the month of September as the campaign looks to celebrate the greatness of the players, the passion of the fans and the highpoint of the AFL season, the Toyota AFL Finals Series.
Copyright Info
Featured on 9/19/12
- Featured on:
-
The Digital Age Served
-
Adweek Talent Gallery
- 2012 AFL Finals Campaign - This is Greatness
Agency: GPY&R
Art Director: Paul Meates
Copywriter: Alex Wadelton
Design & Photoshop Compositing: Marcus Byrne
Typeface Design: Marcus Byrne
- Typeface logo lock ups
- Hero Poster & Outdoor
- TVC
- Collateral around Melbourne
- Typeface Design
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