To promote the 'AppGear' toy line we created a series of commercials that followed the same structure. Each story starts with a child walking into a room the same color as the games bran color. Once the child starts the game the world transitions into the game world. When the child triumphs and celebrates the worlds returns to normal. For the Foam Fighters title we took the actor to the skies where he won a dogfight to defend his home. For continuity each spots starts with the same hollow drum beats and ends with the brand tone.
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