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ASIMO National Tour

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Created: 08/16/10
Last Edited: 01/01/13
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The ASIMO National Tour was a multi-discipline 2 and a half month tour. The tour involved coordination across advertising, events, experiential, publishing, merchandising, PR and in program appearances. I was lucky enough to be the Project Leader.
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Short link: http://bit.ly/gBWEVA
  • ASIMO National Tour Project Overview / Case Study.
  • Fun and irreverent TV ads added further personality to ASIMO's rock tour.
  • ASIMO street posters across Brisbane, Sydney and Melbourne brought punters in and contributed to ASIMO's rockstar personae.
  • Click here to view the ASIMO Tour Website.
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The ASIMO National Tour was a multi-discipline 2 and a half month tour. The tour involved coordination across advertising, events, experiential, … Read More
The ASIMO National Tour was a multi-discipline 2 and a half month tour. The tour involved coordination across advertising, events, experiential, publishing, merchandising, PR and in program appearances. I was lucky enough to be the Project Leader. Read Less
Published: August 16, 2010
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