Visual Identity development of the Netherlands born ODO7, inventor and pioneer of the conscious use of scents within the entertainment field, scenting many of the best clubs and festivals worldwide, well as participate in events of world renowned brands such as Nike, BMW, Smirnoff, Bacardi, J. P. Gaultier, Dior, Vogue and others.
Aroma is not simply a part of nature, but does carry cultural meaning. The conscious use of aroma design at places, characterized by a density of signs, is a mode of communication that like any other performance element. That can be used for artistic effects and thus analyzed and interpreted.
Born in austria and currently living in Amsterdam, Netherlands, ODO7 realized that smell was a widely ignored or forgotten sense, especially in live performance. Festivals, party's, events, product presentations, theater, cinema, expositions, all have in common that they usually miss to use smell. As an inventor and pioneer Aroma Jockey ODO7 established the conscious use of scents within the entertainment field, scenting many of the best clubs and festivals worldwide.
The idea is that any emotion, theme, sound, product, colour, everything has a smell identity. Fragrant substances do have historical, cultural, chemical and biological properties. Also scent has a huge impact on our mental and physical well being.