The Olympic games was set to be the biggest moment in the nations’ sporting history and our objective was to ensure audiences appreciated the value that the BBC brought to this momentous occasion through its coverage of the Games across TV, radio, online, mobile, red button and HD, demonstrating its innovative approach to pan-media coverage.
We aimed to showcase the innovative multi-channel accessibility of the Olympics coverage and firmly establish the BBC as ‘THE Olympic broadcaster’, by focussing on the insight that the BBC made the Olympics a truly inclusive experience, ticket or no ticket, because with the BBC ‘You’re all invited’ wherever you are in the UK.
We created a cutting-edge 3D animation, directed by Pete Candeland and scored by Elbow to showcase modern Britain. We took the Olympic sports out to the far reaches of the UK to demonstrate that wherever you were in the UK, the BBC gave you a front row seat to the Olympics.
Full 2.40" trail and title sequence directed by Pete Candeland, scored by Elbow. This animation was used to open the BBC's exclusive coverage of the London 2012 Olympic Games
Teaser stings that went on air the week's preceding the main campaign launch
The 'Making Of' the music and the animation. The film was directed by Anton Corbjin of 'Control' fame. It ran on BBC Three and on BBC Sport.
The full length track that we commissioned Elbow to write for the BBC's coverage of the Olympics.
We created a TV spot that demonstrated how the online Olympics player worked. The BBC's Olympics coverage was the most digital ever with 106 million requests over the course of the games. In one 24 hour period traffic exceeded that for the entire coverage of the 2010 World Cup.
We created rich media banners with dynamic data that linked through to events that were currently live online
Album artwork for charity single download
Cover created for Olympic issue of The Radio Times
We created graphics for the BBC website as well as a commemorative wallpaper for the UK public to download
We created multiple sport animations for the BBC website