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BMW 1 Series Launch Campaign Online, Print, TV, Outdoor

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The campaign launch of the BMW 1 Series in Canada.
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  • The Launch of the all new BMW 1 Series


  • Front cover and inside spread. The front cover advertising was glow in the dark ink.
  • Outside elevator wrap.
  • Inside elevator wrap.
  • Tri-vision billboard teasers. The first three billboards rotated for 2 weeks before the actual launch of the car. 
  • Online advertising banner. Hangman game.

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