Soa Aids Nederland asked us to help develop a campaign to raise awareness about sexually transmitted infections and HIV amongĀ people living in the Netherlands from sub-Saharan Africa, Suriname, the Dutch Antilles and Aruba.
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To have an impact on this audience, we knew weād have to develop an approach which would resonate culturally. We set about writing a script with an authentic and powerful tone-of-voice, which avoided being patronizing. Mostly inspired by African art weāve crafted expressive hand-drawn graphics and fluent transitions to impart a personal touch and create a powerful visual language, which is easy to relate to for the target audience.
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Designed, directed and produced by PlusOne.
plusoneamsterdam.com
plusoneamsterdam.com
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Client: Soa Aids Nederland
Creative Director: Martijn HogenkampĀ
Producer: Marcel VrieswijkĀ
Design and animation: Christiaan Vlok, Cas Prins, Guido van Gemerden, Ola Tandstad, Rob Wienk, Jeroen Peter, Martijn Hogenkamp, Marcel Vrieswijk, Geert Jansen
Copy: Miriam Young, Jessica Lehrer
Music and Sound Design: ParkStudio
Client: Wim Zuilhof, Rieneke de Man, Eva Meddens
Special thanks to: Van Kruijssen Casting, InterVoiceOver, Raymi Sambo, Farida van den Stoom
Creative Director: Martijn HogenkampĀ
Producer: Marcel VrieswijkĀ
Design and animation: Christiaan Vlok, Cas Prins, Guido van Gemerden, Ola Tandstad, Rob Wienk, Jeroen Peter, Martijn Hogenkamp, Marcel Vrieswijk, Geert Jansen
Copy: Miriam Young, Jessica Lehrer
Music and Sound Design: ParkStudio
Client: Wim Zuilhof, Rieneke de Man, Eva Meddens
Special thanks to: Van Kruijssen Casting, InterVoiceOver, Raymi Sambo, Farida van den Stoom
