VISUAL SOCIAL MEDIA CAMPAIGN
Creative direction and art direction for a series of comps for Borderlands2 social media campaign done by Famous Interactive, primarily focusing on Facebook. These are all created to be kind of in game pieces, stuff you would find in the Borderlands world, in Pandora. Having a really limited amount of assets, the difficult part of this project was to create something visually tangible out of a few screenshots and official assets, fitting all the information required by the marketing department and creating a cool style that would please both fans and the creators of the game.
You can check (And of course go ahead and like) the official Borderlands 2 page on Facebook to see how these images have worked in this campaign. Plese check back as more images will be completing this Behance project as soon as I can publish them. (All these images are already published.)
Have fun, and be careful out there!!!