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Cannes 2011: R/GA The Next Nine Years

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The agency business is undergoing tumultuous change. Just when we think we have a handle on a new disruption in the marketing universe (e.g., Facebook, iPhone), something new comes along to throw it all back into chaos. Throughout its history, R/GA has reinvented itself every nine years—from computer-assisted filmmaking (1977-1985) to an integrated digital studio (2005-2012). Now R/GA is contemplating its next nine-year cycle and the fifth reinvention in the company's history. R/GA CEO and founder, Bob Greenberg, and Barry Wacksman, EVP, Chief Growth Officer, discuss how to grow and thrive amid the chaos as R/GA contemplates the future of the agency business.
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  • Part 1: Bob Greenberg 
    Nine Year Cycle Introduction



    Summary
  • The agency business is undergoing tumultuous change. Just when we think we have a handle on a new disruption in the marketing universe (e.g., Facebook, iPhone), something new comes along to throw it all back into chaos. Throughout its history, R/GA has reinvented itself every nine years—from computer-assisted filmmaking (1977-1985) to an integrated digital studio (2005-2012). Now R/GA is contemplating its next nine-year cycle and the fifth reinvention in the company's history. R/GA CEO and founder, Bob Greenberg, and Barry Wacksman, EVP, Chief Growth Officer, discuss how to grow and thrive amid the chaos as R/GA contemplates the future of the agency business.
  • Part 2: Barry Wacksman on 
    Why R/GA is Changing
  • Part 3: Barry Wacksman on Functional Integration
  • Part 4: Bob Greenberg on 
    How R/GA is Changing

  • Part 5: Bob Greenberg on Managing Scale, Collaboration, and Integration

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