Chobani believes Greek yogurt should be simple and genuine, so it was important to make sure that message was communicated throughout Chobani.com with a crisp and approachable aesthetic.
Historically, the site has been heavily product focused, but earlier in 2013, Chobani launched a brand campaign which we featured on a redesigned homepage. We wanted to place the brand's story front and center in order to elevate the conversation beyond being just another CPG brand, to a brand with a relatable personality and point of view.
Chobani is rooted in 3 core pillars: real people, real ingredients, and real process. We aimed to bring those pillars to life through the design and the passionate community of followers. The Community section houses all the events and social efforts Chobani is involved in. On every page of the site, fan comments, images, or stories are integrated into the content.