- The Digital Age ServedProject Featured On:The Digital Age Served — 1/26/13
Chobani.com
Description
We designed Chobani.com to bring Chobani's colorful brand identity to its digital presence.
Copyright Info
Featured on 1/26/13
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The Digital Age Served
- For Chobani.com, we aimed to bring Chobani's community and colorful brand identity to their digital presence. Chobani believes greek yogurt should be simple and genuine, so we communicated this through a crisp and approachable aesthetic mixed with bold product colors. Previously, traffic to the site came mainly from coupon-seekers. We solved this by making Chobani.com a resource for eye-catching product information and kitchen recipes, giving visitors useful and relevant content to engage with.
Another challenge was to bring the "Nothing but Good" philosophy - rooted in real people, ingredients, and process - to life through design and their passionate community of followers. The Community section houses all the events and social efforts Chobani is involved in. On every page of the site, fan comments, images, or stories are integrated into the content. 
Homepage
The homepage features a hero image slider and fan comments, which showcase Chobani's newest and most popular products.
Product Landing
The Product Landing page uses bold colors to feature all of Chobani's products.
Product Detail
These pages aim to visualize context around every produce through social media response, ingredients, colors, and attributes.
Kitchen
Through various recipes, Chobani wants to show people how easy it is to substitute conventional ingredients with greek yogurt.
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