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City Harvest

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Our goal was to encourage New Yorkers to donate to City Harvest, a non-profit organization that rescues food - that would otherwise be discarded - for the hungry. We stuck to the startling facts. And used them to illustrate how much food is wasted and how much can be rescued for a modest donation - expressed in a way that New Yorkers could easily identify with. Direct mail donations increased by $60,000 over the previous year. Online donations increased by 20%. saw 70,000 visitors between October and December of 2009, a huge jump from prior years.O0569
  • The first broadcast television commercial shot exclusively with an iPhone.
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