Our goal was to encourage New Yorkers to donate to City Harvest, a non-profit organization that
rescues food - that would otherwise be discarded - for the hungry.
We stuck to the startling facts. And used them to illustrate how much food is wasted and how much can be rescued for a modest donation - expressed in a way that New Yorkers could easily identify with.
Direct mail donations increased by $60,000 over the previous year. Online donations increased by 20%. Cityharvest.com saw 70,000 visitors between
October and December of 2009, a huge jump from prior years.O0569