Behance Served Sites

Served is a collection of sites that showcase category specific content from Behance, the world's leading platform for creative professionals across all industries.

View All Served Sites →

City Harvest

Info
Statistics
Created:
Last Edited:
721
28
3
Description
Our goal was to encourage New Yorkers to donate to City Harvest, a non-profit organization that rescues food - that would otherwise be discarded - for the hungry. We stuck to the startling facts. And used them to illustrate how much food is wasted and how much can be rescued for a modest donation - expressed in a way that New Yorkers could easily identify with. Direct mail donations increased by $60,000 over the previous year. Online donations increased by 20%. Cityharvest.com saw 70,000 visitors between October and December of 2009, a huge jump from prior years.O0569
Share
  • The first broadcast television commercial shot exclusively with an iPhone.
  • Print

Comments: ( Comments )