The Coca-Cola Arctic Home is a temperature-controlled interactive display created to raise awareness of the polar bear’s disappearing habitat. People were asked to make a pledge to reduce their carbon footprint or to raise awareness of the cause via video, text or Twitter. Inside the display is polar bear sculpture, surrounded by real ice. For every pledge received, the temperature inside the display decreased by -0.05ºC, keeping the polar bears’ on solid ice, while increasing awareness of the effects of global warming. 

Art Director: Jenny Luong