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Cocio Summer Shake Up! from McDonald's

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In 2012 McDonald’s introduced their idea of a perfect summer mash up: A chocolate milk / milkshake hybrid called Cocio Summer Shake. We were briefed to make a banner campaign. But challenged the client to go further than that - and let users create their own “summer mash up” in the form of a musical track. This allowed us to use the radio media in a different way - by making the airwaves available for playing user generated content. It also gave us the opportunity to make “Cocio Summer Shake” a social experience rather than just another product promotion. Media: Campaign site / Radio / Outdoor. Credits: Concept: Simon Naver / Caspar Bock Art direction, interaction & webdesign: Jacob Grubbe / Simon Naver Motion design: Jacob Grubbe Development: Palle Aufeldt Music: Anyines Project management: Madeleine Næsborg
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  • In 2012 McDonald’s introduced their idea of a perfect summer mash up:
    A chocolate milk / milkshake hybrid called Cocio Summer Shake.

    We were briefed to make a banner campaign. But challenged the client to go further than that
    - and let users create their own “summer mash up” in the form of a musical track.
    This allowed us to use the radio media in a different way - by making the airwaves 
    available for playing user generated content. 

    It also gave us the opportunity to make “Cocio Summer Shake” a social experience 
    rather than just another product promotion.

    Media: Campaign site / Radio / Outdoor
     
     
  • Concept: Simon Naver / Caspar Bock
    Art direction, interaction & webdesign: Jacob Grubbe / Simon Naver
    Motion design: Jacob Grubbe
    Development: Palle Aufeldt
    Music: Anyines
    Project management: Madeleine Næsborg
     
     
     
     
     
     
     
     
     
     
     

     
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