In 2012 McDonald’s introduced their idea of a perfect summer mash up: A chocolate milk / milkshake hybrid called Cocio Summer Shake.

We were briefed to make a banner campaign. But challenged the client to go further than that - and let users create their own “summer mash up” in the form of a musical track.

This allowed us to use the radio media in a different way - by making the airwaves available for playing user generated content.

It also gave us the opportunity to make “Cocio Summer Shake” a social experience rather than just another product promotion.

Media: Campaign site / Radio / Outdoor.

Credits:
Concept: Simon Naver / Caspar Bock
Art direction, interaction & webdesign: Jacob Grubbe / Simon Naver
Motion design: Jacob Grubbe
Development: Palle Aufeldt
Music: Anyines
Project management: Madeleine Næsborg Read Less