Brand
BBC
The Challenge
Present an idea that uses open platforms to let consumers contribute,
adapt and develop their own experience.
Give the BBC news audience around the world a more global voice.
…
The Idea
Because of the Internet, today's news experience is already global.
A new problem is surfacing: fake news is becoming more and more common.
And it's difficult to tell what's true and what isn't.
With over 50 years of news reporting, BBC already owns an archive of reliable news.
So let's make BBC everyone's go-to for news they can always trust.
Lets turn BBC audiences into a global voice for reliable news.
This project received an In-Book Award.
Thanks for your appreciation!
