Our brief was to push the Christmas gift selection based on Diesel christmas card aesthetics. Around christmas is when all brands are competing with sickly sweet christmas advertising trying to win consumers. We wanted to bring back the true Magic of Christmas, but with an ironic ‘Diesel’ Twist.
So Diesel literally hypnotised the spirit of christmas into the models, with a big wink to festive brand brainwashing. Making consumers for the first time in history redeem the true christmas spirit and reach orgasmic delight over Diesel’s gift selection.