Domino's "Pizza Turnaround" Campaign
- Domino's came to us with a new pizza that scored better in taste tests than any they'd ever made. But 50 years of pushing speed and efficiency had eroded the brand's reputation of taste. We had a great new product our battered brand couldn't credibly announce. Our solution. Come clean. Admit we'd made a bad pizza in the past, prove we'd listened to people's complaints, and given them a reason to believe us again. The resulting campaign yielded the largest quarterly same store sales increase in fast food history.
- CASE STUDY
- THE DOCUMENTARY
- THE PIZZA TURNAROUND PT. 2 "AT THE DOOR"
- DIGITAL EXTENTION
- AWARDS:YELLOW PENCIL - 2011 D&AD Awards in the Integrated/Earned Media CategorySHORTLIST - 2010 Cannes Lions Titanium IntegratedMERIT - 2011 One Show Interactive “Integrated Branding/360”SILVER - 2011 Art Directors Club Integrated
SILVER - 2010 London International Awards in the NEW category
SILVER BULLET - 2010 Young Guns in Media
- This award helped CP+B win "Young Guns Digital Agency of the Year" award.
GRAND OGILVY AWARD - 2011 for Excellence in Advertising Research this week.