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Drambuie: The Premise

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A collection of 3D scenes in the style of my Urban Cartography series that would help tell the story of Drambuie's "The Premise" contest. They needed to be detailed enough for print but also work in fully-animated video form for use within the w
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  • Drambuie: The Premise
    http://www.thepremise.com.au/

    Agency: SapientNitro
    Art Director: Matthew Arbon
    Interactive Designer: Garth Sykes
    Illustratior/Animator: Alex Varanese

  • SapientNitro commissioned me to create a collection of animated 3D scenes based on my Urban Cartography series for Drambuie's "The Premise", a contest in which entrants submit designs for building their dream bar. Despite the compressed timeline, I created everything with just enough detail to survive at 17x12" / 300dpi, ensuring their usability in both video and print.
  • Here are some additional detail shots from each scene:
  • The site, designed by SapientNitro, incorpoarted the animations seamlessly from the loading sequence to the pages themselves:
  • Street promotion in Australia put the print pieces to use:
  • Judging was held at SapientNitro and recorded for use in promotional videos. Sadly, I was stuck in dumb ol' America and had to submit my votes via absentee ballot (or email, as it was also known).
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