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EA: Crysis 2 - Live Alien Invasions

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Collective projected EA's futuristic urban shoot-em-up live and large onto the buildings of London and Paris for fans to play. Our social media team directed fans to events through geo-targeted Facebook updates and shared the experience globally through real-time photo galleries. A video of both nights was released through YouTube and EA channels the following week.
  • EA: Crysis 2 - Live Alien Invasions

    The brief was simple. Do something epic. Do something urban. Bring to life the Crysis 2's tagline: 'Be Fast. Be Strong. Be invisible. Be the weapon.' 

    We hit the streets of London and Paris for the ‘Crysis 2’ Live Alien Invasion. Travelling around with a projection team and film crew we beamed the forthcoming EA shoot-‘em-up live and large at iconic locations around town, giving members of the public a chance to play the game before it's release on the 25th March.

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