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FairPoint - Love Your Bundle

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Created: 06/13/12
Last Edited: 01/03/13
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Broadcast Television Campaign for FairPoint Communications
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Short link: http://bit.ly/KogRXw
  • FairPoint Communications
    Love Your Bundle
  • FairPoint is a telecommunications company that found itself in a tough spot after some massive PR issues. They needed to overcome negatives while going against two of the biggest names in telecommunications, Time Warner Cable and Comcast. While the term “bundle” is widely used in the world of telecommunications when referring to the packaging of two or more products, no company has owned the term. With help from Henson Studios we brought the "Bundle" to life. This furry, adorable creature embodies the FairPoint product attributes—Bundle is fast, reliable and entertaining, and perfect for cuddling with on the couch.
  • Construction
  • Client: FairPoint Communications
    Agency: The VIA Agency
    ECD: Greg Smith
    CD: Teddy Stoecklein
    AD: Chris Avantaggio
    AD: Ross Fletcher
    CW: Amos Goss
    CW: Mike Irvine
    CW: Inez Machado
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Broadcast Television Campaign for FairPoint Communications
Published: June 13, 2012
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