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    We teamed up with TBWA/DAN/Shanghai to create the latest campaign for GE China. The ads and digital draw from the iconic visual texture of porcelain and tell the story of how GE technology transforms the lives of Chinese people.


    Client: General Electric (GE) China
    Agency: TBWA\DAN\Shanghai

    Group Creative Director: Dwayne Koh
    Creative Director: Jimmy Wang
    Associate Creative Director: Sherry Shi
    Copywriter: HaiYang Yu
    Art Director: QiHan
    Managing Director: Douglas Lin
    Head of Digital: Scarlett Lok
    Account Director: Adrain Loo
    Planner: Ben Chen
    Executive Producer: Allen Chen
    Photographer: Michael Warren

    Lead Production Studio: Ars Thanea
    Executive Creative Director: Peter Jaworowski
    Animation Director: Karol Kolodzinski
    Production Director: Marcin Molski
    Lead 3D Artist: Piotr Kolus
    3D Artists: Piotr Nowacki, Anna Mierzejewska, Daniel Komuda, Piotr Kosinski
    3D Animator: Magdalena Stadnicka
    Compositing Artist: Karol Kolodzinski
    Digital Artist: Karol Klonowski
    Concept/Traditional Artists: Krzysztof Roslan, Michal Lisowski, Patryk Habryn
    Designers: Peter Jaworowski, Artur Napierajczyk, Pawel Schedler
    Flash Developer: Tomasz Wlodarczyk
    Music/Sound Design: Jarek Lublin
    DOP: Marek Sanak
    Film Studio: Graffiti Film
     
     
     
     
  • Print


  • Details


  • Inspiration


  • Technique


  • Compositing & Retouch
  • As an extension to the print campaign Ars Thanea produced an experience website both in Chinese and English.
     


  • GE Lab - Real Shoot vs CGI
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    'Porcelain' Animation

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