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HP Touchsmart campaign

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Created: 02/13/09
Last Edited: 11/16/12
7570
305
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Description
HP came to us for a campaign to launch the HP TouchSmart Desktop PC, the first-ever touchscreen computer for the home. The product was a sleek, stylish computer that looked as good as it was powerful. With these attributes in mind, we targeted style-conscious young adults who fully embraced the digital lifestyle.
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Short link: http://bit.ly/brJlYy
  • http://www.agency-showcase.com/hewlett-packard/hp_emo/site/en/
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HP came to us for a campaign to launch the HP TouchSmart Desktop PC, the first-ever touchscreen computer for the home. The product was a sleek, s… Read More
HP came to us for a campaign to launch the HP TouchSmart Desktop PC, the first-ever touchscreen computer for the home. The product was a sleek, stylish computer that looked as good as it was powerful. With these attributes in mind, we targeted style-conscious young adults who fully embraced the digital lifestyle. Read Less
Published: February 13, 2009
  • Views7570
  • Appreciations305
  • Comments37
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