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HP Touchsmart campaign

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Created: 02/13/09
Last Edited: 11/16/12
7570
305
Description
HP came to us for a campaign to launch the HP TouchSmart Desktop PC, the first-ever touchscreen computer for the home. The product was a sleek, stylish computer that looked as good as it was powerful. With these attributes in mind, we targeted style-conscious young adults who fully embraced the digital lifestyle.
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  • http://www.agency-showcase.com/hewlett-packard/hp_emo/site/en/
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