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Inside the Suit

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LG partnered with Paramount Studios to showcase LG products in the Ironman film. We recreated Iron Man's lab in 3D, and allowed users to move around it from inside the Iron Man suit.
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  • Inside the Suit
    LG Iron Man Campaign
  • LG partnered with Paramount Studios to showcase LG products in the Ironman film. We recreated Iron Man's lab in 3D, and allowed users to move around it from inside the Iron Man suit. Three LG phones were placed throughout the lab. Users could pick up a phone to learn more about features and enter to win a special edition LG Iron Man phone.

    I was the ACD on this project, please see below for a list of credits.
  • Users accessed the site using a security code seeded via tv, print and digital media.
  • Robot arms built the suit onscreen.
  • The lab seen through the Iron Man mask.
  • The special edition LG Iron Man phone.
  •   IAC Best of Show ad the client did not pick, 2009: Banner promoting the special edition phone sweeps. Users can  
      make Iron Man fly towards the phone by using keyboard controls. Grabbing the phone unlocks the microsite access code.



      Credits: Paulo Melchiori (CD), Eben Hall (Developer), Trenor Brothers (3D Graphics), Paulo Selitti (AD), Marcus Park  
      (Copy)








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