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Integrated campaign: The 3rd Generation Prius

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Created: 09/02/10
Last Edited: 01/05/13
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For the launch of the 3rd generation Prius, Toyota needed to maintain the brand's iconic status, while at the same time establish the vehicles technological superiority and value proposition in the face of new competitors from Honda and Ford.
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  • 3rd Generation Prius Integrated Campaign
    toyota
  • 3rd Generation Prius Campaign Case Study

  • For the launch of the 3rd generation Prius, Toyota needed to maintain the brand's iconic status, while at the same time establish the vehicle's technological superiority in the face of new competitors from Honda and Ford. The campaign ran in all mediums and sales exceeded expectations by 45%.

  • Prius Harmony :30 spot
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For the launch of the 3rd generation Prius, Toyota needed to maintain the brand's iconic status, while at the same time establish the vehicles te… Read More
For the launch of the 3rd generation Prius, Toyota needed to maintain the brand's iconic status, while at the same time establish the vehicles technological superiority and value proposition in the face of new competitors from Honda and Ford. Read Less
Published: September 09, 2010
  • Views2157
  • Appreciations62
  • Comments6
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