Kodak Graphic Communications:
The Change You Seek
This video, created by the partnership of Rochester, NY agency Partners + Napier and NYC-based motion graphics house Nathan Love, communicates the value proposition of “digital without compromise” for the KODAK PROSPER Press Platform, the innovative high-volume, inkjet press that brings offset-quality and variable data printing application together at an unprecedented scale and value.
The marketing landscape has undergone tremendous change as digital media has made become the focus of many marketers' brand strategies. However print now has the ability to be as flexible and targeted as these new media channels and has proven to strengthen the overall marketing mix — especially when personalized and enhanced for today’s 1:1 marketing environments. Kodak’s broad and innovative portfolio of digital solutions addresses today’s needs of the marketing and Graphic Arts community. Hence, the promise that Kodak is “The Change You Seek.”
Print and online advertising as well as PR and social media will direct marketers, commercial printers, and publishers to the video before driving the audience onto www.kodak.com/go/wewantchange where deeper content focused on marketing and printing solutions will reside. Other key Kodak solutions for commercial printing — such as The KODAK NEXPRESS Press Platform and KODAK VERSAMAK VL Series Presses — will be included in the messaging of this effort. The site will become the hub of conversation for these marketing and graphic arts audiences to discuss the current technologies and trends related to shifting from print service providers and mass marketers to marketing service providers and 1:1 marketers
The launch of the website and media campaign corresponded with Advertising Age’s IDEA Conference on October 28, 2010 in NYC.