Using 97,096 pieces of LEGO and three outdoor poster shells, we built posters entirely out of LEGO. When viewed from the right position, each image within the frame formed a seamless continuation of the scene behind it. Each poster also featured colourful LEGO creatures interacting with their environment: the perfect way to show just how much more fun the world is with LEGO.
AWARDS:
D&AD Awards
Yellow Pencil in Posters (Graphic Design)
The One Show
Silver (Campaign) - Out of Home
Silver (Single) - Out of Home
Bronze (Single) - Outdoor Design
Merit (Campaign) - Outdoor Design
Merit (Single) - Outdoor Design
Silver (Single) - Out of Home
Bronze (Single) - Outdoor Design
Merit (Campaign) - Outdoor Design
Merit (Single) - Outdoor Design
Cannes Lions
Silver Outdoor Lions (Campaign)
Finalist Illustration for Design
Finalist Illustration for Design
Spikes Asia
Outdoor Silver - Campaign
AdFest
Gold Lotus (Campaign) - Transit Medium
Silver Lotus (Single) - Transit Medium
Finalist (Single) - Transit Medium
Finalist (Campaign) - Poster Design
Silver Lotus (Single) - Transit Medium
Finalist (Single) - Transit Medium
Finalist (Campaign) - Poster Design
CREDITS:
Advertising Agency: Ogilvy Malaysia
Chief Creative Officer: Eugene Cheong
Executive Creative Director: Gavin Simpson / Robert Gaxiola
Creative Director: Eric Yeo
Art Director: David Stevanov
Copywriter: Greg Rawson / Ross Fowler
Illustrator: David Stevanov / Greg Rawson / Tan Tsun Wen Andrew
Lego Artist: Nicholas Foo
Lego Builders: Too Jun Jie / Inessa Loh / Darshan Kadam / David Stevanov
Executive Creative Director: Gavin Simpson / Robert Gaxiola
Creative Director: Eric Yeo
Art Director: David Stevanov
Copywriter: Greg Rawson / Ross Fowler
Illustrator: David Stevanov / Greg Rawson / Tan Tsun Wen Andrew
Lego Artist: Nicholas Foo
Lego Builders: Too Jun Jie / Inessa Loh / Darshan Kadam / David Stevanov
