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MTV "Group Hug"

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Description
Blobs cuddling in a group hug, colouring the grey scenery more and more in pastels and neon with each tender touch, welcome the viewer to a brand new series of international MTV idents starting April 2nd, 2012 around the world (except in the U.S.). This animation spot follows our first station ident for MTV International in July 2011, "Close & Caring", also created and directed by Mate Steinforth.
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  •  MTV 'Group Hug'
  • Blobs cuddling in a group hug, colouring the grey scenery more and more in pastels and neon with each tender touch, welcome the viewer to a brand new series of international MTV idents starting April 2nd, 2012 around the world (except in the U.S.). This animation spot follows our first station ident for MTV International in July 2011, "Close & Caring", also created and directed by Mate Steinforth.

    CREDITS

    Client & Lead Creative Direction: MTV World Design Studio, Milan/Italy
    Creative Director: Roberto Bagatti
    Associate Creative Director: Anna Caregnato
    Art Director: Scott Bendall
    Executive Producer: Cristina Mazzocca
    Producer: Beatrice Cardile

    Production Company: Sehsucht Berlin GmbH & Co KG, Berlin/Germany
    Director: Mate Steinforth
    Design: Mate Steinforth, Christian Zschunke
    3D: Philipp Broemme (lead), Ronny Schmidt, Adrian Azadvaten, David Weidemann, Christian Zschunke
    Additional 3D: Hannes Weikert
    Animation: Matthias Knappe (lead), David Weidemann
    2D Animation: Helge Kiehl, Ronny Schmidt
    Compositing: Christina Agapitou (lead), Christian Zschunke, Helge Kiehl
    Producer: Christian Gemeiner
    Music: Michael Fakesch

  • Making of

  • Making of edit: Adrian Azadvaten
    Music: Clara do Monte - Original Tracks Mix Promo (excerpt)


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