Based on sugar rush and tablet games MTV Millennial Awards was an audiovisual and reactive celebration of self expression, diversity, music and connection.
Main goal was not to made a traditional motion graphic pack, instead of that we developed a complete library of items to create unique scenes guided by the original audio.
Original audio and sound design was created using samples of young voices as our main resource. We work closely with our friends of Facil Music to develop what we called "magnetic voices idea".
MTV Millennial Awards was hardly focused on digital and social network stuff, internet loves cats and that was the trophy, a furious pink cat.
Original Concept: Camilo Barria, Esteban Bestia Cuenca.
Creative Director: Camilo Barria.
Associated Creative Director: Esteban Bestia Cuenca.
Art Directors: Camilo Barria, Esteban Bestia Cuenca, Luis Suarez.
Logo Design and Concept: Pablo Balmaceda.
Animation Company: SMOG
Lead Motion Directors: Luis Suarez, Moises Arancibia.
Final Compositing, Color, Additional animations, Edit: Barria, Cuenca.
Band Visuals: SMOG, Luis Suarez, Esteban Bestia Cuenca.
Show Visuals: Esteban Bestia Cuenca, Luis Suarez.
Sound Design, Original Audio: Sebi Oliwa & Uli Viola at Facil Music, Buenos Aires.
Millennial Cat Trophy
Concept: Barria, Cuenca
3D Artist Designer: Lautaro Papagno
Show Excerpt Song:
Agüita by Javiera Mena
Performed by Danna Paola at MTV Millennial Awards.
© 2013 MTV Networks Latin America