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Mazda CX5

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Indonesia based production company Se7en Sunday films approached Mark Toia and Cutting Edge to create a fully CG commercial to launch the new Mazda CX5. Created almost entirely from one's and zero's inside a black box in a dark room, the 30 second TVC features a CG city and car. Cutting Edge artists prevized the entire commercial in just over a week, complete with city buildings, animated car and dynamic camera moves. A style frame that used new software technology for rendering of photo realistic environments was used. Jeff headed to Jakarta to film the car interior and people in a studio shoot to later incorporate into city streets. The finale features a CG animated cloud being pulled apart to reveal a lush blue sky.
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  • Indonesia based production company Se7en Sunday films approached Mark Toia and Cutting Edge to create a fully CG commercial to launch the new Mazda CX5. Created almost entirely from one's and zero's inside a black box in a dark room, the 30 second TVC features a CG city and car.

    Cutting Edge artists prevized the entire commercial in just over a week, complete with city buildings, animated car and dynamic camera moves. A style frame that used new software technology for rendering of photo realistic environments was used. Jeff headed to Jakarta to film the car interior and people in a studio shoot to later incorporate into city streets. The finale features a CG animated cloud being pulled apart to reveal a lush blue sky.


    Production Company: 7 Sunday Films
    Director: Mark Toia & Jeff Gaunt
    VFX Supervisor: Jeff Gaunt
    VFX Producer: Jessica Vines & Flavia Riley
    3D Artists: Rob Conn, Phil Jackson, Rangi Sutton, Jake Hempson, Matthew Hanger
    Matte Painter: Richard Deavin
    Nuke Compositor: Raoul Teague
    Nuke Compositor: Lars Andersen
    Online Flame Compositor: Antony Haberl
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