As part of a campaign designed to announce the 2008 Mercedes-Benz Summer Sales Event, this dynamic and engaging mailer was designed to excite. The theme of the amusement park was designed to remind readers that summer is the time for fun and excitement - the same feelings that can be associated with driving and owning a Mercedes-Benz.
The style and adventurous theme of the piece was a real leap for the brand, who held a strict branding style for years. The gamble paid off though. As a result of the mailer, Mercedes-Benz saw an uptick in event responses and sales for the event. The nontraditional presentation and accessible appeal of the piece helped position Mercedes-Benz Summer Love Event as a unique and exciting event. Not only is the piece filled with valuable sales, product and brand information, but it gave people another reason to appreciate direct mail.