Metrics, Not Myths Campaign (2012/2013)

Advertising
For the launch of our new Marketing Cloud we developed a campaign that dispelled myths about digital marketing.  This campaign got a ton of social play with some of the below select spots and a series of ads that hit global in print.  It was and still is a highly successful campaign and did generate the expected awareness of Adobe in digital marketing.
There were a lot of folks on this project.  Just to name a few; Writer Steve Nathans, Art Direction Shane Fleming, Director Tom Routsen, CD Keith Anderson, CD of Copy Toria Emery, Sr Dir Adobe Studio Alex Amado, Illustrator Jordan Metcalf.
Metrics, Not Myths Campaign (2012/2013)
Published:

Metrics, Not Myths Campaign (2012/2013)

For the launch of our new Marketing Cloud we developed a campaign that dispelled myths about digital marketers. This campaign got a ton of social Read More

Published: