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Metrics, Not Myths Campaign (2012/2013)

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For the launch of our new Marketing Cloud we developed a campaign that dispelled myths about digital marketers. This campaign got a ton of social play with some of the below select spots and a series of ads that hit global in print. It was and still is a highly successful campaign and did generate the expected awareness of Adobe in digital marketing.
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  • For the launch of our new Marketing Cloud we developed a campaign that dispelled myths about digital marketing.  This campaign got a ton of social play with some of the below select spots and a series of ads that hit global in print.  It was and still is a highly successful campaign and did generate the expected awareness of Adobe in digital marketing.
  • There were a lot of folks on this project.  Just to name a few; Writer Steve Nathans, Art Direction Shane Fleming, Director Tom Routsen, CD Keith Anderson, CD of Copy Toria Emery, Sr Dir Adobe Studio Alex Amado, Illustrator Jordan Metcalf.

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