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Minnesota Lottery TV

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Created: 07/02/11
Last Edited: 12/04/12
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Harold and Betty are two brains in jars living out their married days many, many years after winning $50,000 dollars a year for life in a Minnesota Lottery Scratch Game.
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Reid Hultman, Darren Larkins, Big Red Button, Charley Schwartz, Drive Thru
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Short link: http://bit.ly/iJxeJv
  • Minnesota State Lottery
    Win $50,000 a year for life.
  • Harold and Betty are a loving married couple who won $50,000 a year for life on a lottery scratch game in 
    the year 2011. It was such a great prize that they decided to try and enjoy it as long as they possibly could, perhaps forever, even if it means living as brains in jars. These spots are snippets of their provincial home 
    life sometime in the distant future.

    Despite a high price point, the spots were extremely successful for the lottery, during the first week of the booklet's introduction, ticket purchases were nearly 5 times expected sales. Throughout the course of the game's play, it continued to be their top selling purchase.
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Harold and Betty are two brains in jars living out their married days many, many years after winning $50,000 dollars a year for life in a Minneso… Read More
Harold and Betty are two brains in jars living out their married days many, many years after winning $50,000 dollars a year for life in a Minnesota Lottery Scratch Game. Read Less
Published: July 02, 2011
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Project Credits
Project Credits:
Reid Hultman
Darren Larkins
Big Red Button
Charley Schwartz
Drive Thru
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