- The Digital Age ServedProject Featured On:The Digital Age Served — 7/5/12
NIKE Lace Up, Save lives / 2009
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It’s time to stop wishing for a medical answer to Africa’s medical crisis. Because one already exists. And while it’s only part of a larger solution, it can help millions already dying from AIDS to live dramatically longer and fuller lives.
Since its inception, (RED)™ partners and events have generated over £80 million to the Global Fund and the number keeps growing.
You can contribute to this just by lacing up a pair of shoelaces in your favourite shoes. Which means that just by going about your own life, you can help save someone else’s.
Since its inception, (RED)™ partners and events have generated over £80 million to the Global Fund and the number keeps growing.
You can contribute to this just by lacing up a pair of shoelaces in your favourite shoes. Which means that just by going about your own life, you can help save someone else’s.
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- Nike Lace up, Save Lives
Role: Online Experience / Senior Designer
Art Director: Rodrigo Sobral, AKQA 












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It’s time to stop wishing for a medical answer to Africa’s medical crisis. Because one already exists. And while it’s only part of a larger so… Read More
It’s time to stop wishing for a medical answer to Africa’s medical crisis. Because one already exists. And while it’s only part of a larger solution, it can help millions already dying from AIDS to live dramatically longer and fuller lives.
Since its inception, (RED)™ partners and events have generated over £80 million to the Global Fund and the number keeps growing.
You can contribute to this just by lacing up a pair of shoelaces in your favourite shoes. Which means that just by going about your own life, you can help save someone else’s. Read Less
Since its inception, (RED)™ partners and events have generated over £80 million to the Global Fund and the number keeps growing.
You can contribute to this just by lacing up a pair of shoelaces in your favourite shoes. Which means that just by going about your own life, you can help save someone else’s. Read Less
Published: June 25, 2012
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