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NIKE Lace Up, Save lives / 2009

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It’s time to stop wishing for a medical answer to Africa’s medical crisis. Because one already exists. And while it’s only part of a larger solution, it can help millions already dying from AIDS to live dramatically longer and fuller lives. Since its inception, (RED)™ partners and events have generated over £80 million to the Global Fund and the number keeps growing. You can contribute to this just by lacing up a pair of shoelaces in your favourite shoes. Which means that just by going about your own life, you can help save someone else’s.
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  • Nike Lace up, Save Lives

    Role: Online Experience / Senior Designer
    Art Director: Rodrigo Sobral, AKQA

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