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  • New Balance recently opened a new store on Boylston Street in downtown Boston. As part of the opening they implemented a relatively new form of customer engagement, a responsive RFID digital experience.

    Customers pick up a shoe, which has been tagged with an RFID chip (Radio Frequency Identification), triggers an interactive touch-screen experience on the nearby screen. By interacting with the screen customers can learn all about the product they hold in their hand. 

    This was a really fun, interesting final project before setting out on my own.

    Awards: PSFK Notable, Hatch, and MITX.

    ----- Created at Almighty Interactive -----


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