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Nike "Catch the Flash" (Promotion)
- Nike "Catch the Flash"
- In Fall 2011 Nike launched the Vapor Flash Jacket in Germany, Austria and Switzerland.
A running jacket that is unique, because it fully reflects. Every runner wearing it is safer,
since the Nike Vapor Flash Jacket makes him visible in the dark.
Our idea:“Catch the Flash” – the first chase that makes the invisible visible.
On the dark streets of Vienna and at the same time online.
Starting: 50 Nike Runners wearing Vapor Flash Jackets. The Flashrunners. The whole of Vienna was chasing them in the streets. Because those flashing most of the Flashrunners with their cameras and thereby revealing their jacket numbers won a 10,000 euro platinum bar. Simultaneously, the rest of the world took part on our microsite. Since all 50 Flashrunners transferred their GPS data to the “Catch the Flash Online Game” in real time by using an app.
- The Idea.
- The Microsite.
The homepage before the start.
- The Store.
Nike Vienna became the hub for the Vienna Chase.
- The Countdown.
Just before the start.
- The App.
A purpose-built app transferred the Flashrunners’ GPS-Data into the online game.
- The Online Game.
The users navigated their runner through the virtual Vienna.
- The Vienna Chase.
Runners in Vienna flashed the Flashrunners and secured these pictures as trophies.
- The Online Chase.
Online gamers had to catch the Flashrunners virtually to secure the pictures as trophies.
- The Flashrunners.
50 Nike chosen athletes and celebrities.
- The Online Ranking.
At the same time as the real chase in Vienna, the Online Game was finished.
- The Vienna Finale.
The Flashrunners and their chasers celebrated the winners at Nike Vienna.
- The Ranking.
Immediately after the chase, the results of both chases were posted
to the Nike Running Facebooksite.
- The Winners.
A chasing team won the 10.000 Euro platinum bar.
Client: Nike Gesellschaft mbH, Austria
Agency: Jung von Matt AG, Germany
Creative Directors: Kai Heuser, Joerg Jahn, Jacques Pense
Art Director: Matías Müller
Copywriters: Gün Aydemir, Matthias Hess, Christoph Moll
Graphic Artists: C. Kock, A. Petruch, C. Mackamul, R. Noel, B. Noll, A. Jeutter
Account Manager: Manuel Colloseus, Björn Hansen, Denise Winter
Director: Cem Kaya
Sound Design & Music: HearDis!
Technical Director: Nils Doehring
Programmer: Simon Schmid, Philipp Timmalog, Richard Pietsch, Darius Morawiec
Information Architecture: A. Conradt, V. Dapprich, R. Rockmann, S. Heidfeld
Producer: Anja Geib, Simone Abel
Art Buyer: Bianca Winter
Photographer: Mat Neidhart
Motion Design: Aslan Malik
Post Production: Recom GmbH & Co. KG
Media: Mindshare GmbH & Co. KG (Austria)
Art Directors Club Germany - 1 x Silver, 3 x Bronze, 1 x Finalist
ADC Europe - 1 x Finalist
Adam&Eva Award - 1 x Gold
Cannes Lions - 1 x Finalist
Creativ Club Austria - 1 x Gold, 2 x Silver, 1 x Bronze
Clio Awards - 1 x Silver, 1 x Finalist
Eurobest - 1 x Silver
Epica Awards - 1 x Silver, 1 x Bronze
DMMA Onlinestar - 1 x Bronze
One Show - 1 x Silver, 2 x FinalistRed Dot - 2 x Winner