For the Spring 2014 Nike Free releases, my team put together an interactive campaign for Nike's retail partners. Using Nike's creative assets, we designed a customer journey using static imagery, animated GIFs, rich media units, and social media posts to create a unique campaign that encompassed the Nike brand voice within the structure of each retailer's site and social media channels.
Social Media
Retailer Websites
Finish Line - Nike Free Family Interactive Site Skin for Homepage.
Finish Line - Homepage w/ Site Skin
Finish Line - Nike Free 3.0 Animated GIF on Men's Shoes Category Page.
Finish Line - Womens Running Category Page (4.0)
Finish Line - Men's Running Category Page (4.0)
Finish Line - Men's Running Category Page
Finish Line - Women's Running Category Page
Finish Line - Nike Free 4.0 Rich Media Unit on Nike Brand Page.
Finish Line - Nike Free 5.0 Rich Media Unit on Nike Brand Page.
Finish Line - New Arrivals with Site Skin
Finish Line - Grid Wall Destination from CTA
Eastbay - Nike Free 5.0 Animated GIF on Men's Shoes Category Page.
Champs Sports - Homepage
Foot Locker - Homepage (4.0)
Foot Locker - Homepage
Dick's Sporting Goods - Men's Shoes Category Page
Dick's Sporting Goods - Homepage P3
Road Runner Sports - Homepage
Castleton Video Wall
Nike Free Family Video at the Finish Line store in the Castleton Mall in Indianapolis. #1
Nike Free Family Video at the Finish Line store in the Castleton Mall in Indianapolis. #2
Nike Free Family Video at the Finish Line store in the Castleton Mall in Indianapolis #3
