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Nike GS

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Identity for the new one of a kind Nike GS boot. AKQA were tasked with creating a brand identity for Nike's greenest ever boot. I worked on creating the brand identity and creative direction. I then spent time art directing photography and art working agencies to create the final hero visuals. Role: Concept, lead design, art direction, photography Credits: Agency – AKQA Creative Director – Davor Kravac Creative Director – Phil Haworth Photography – Shahpour Abbasvand Art work – Happy Finish
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  • Bespoke logotype created for the Nike GS boot.
  • The hero campaign visual. Inspired by nature's deadly venus flytrap. 
  • Deadly by Nature. The Nike GS was the lightest boot Nike had ever made and the greenest too.
  • Beauty shots of the boot. Shot by myself and Shahpour Abbasvand. Artworked by Happy Finish.
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