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Nike GS

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Created: 10/22/12
Last Edited: 02/09/13
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Description
Identity for the new one of a kind Nike GS boot. AKQA were tasked with creating a brand identity for Nike's greenest ever boot. I worked on creating the brand identity and creative direction. I then spent time art directing photography and art working agencies to create the final hero visuals.

Role:
Concept, lead design, art direction, photography

Credits:
Agency – AKQA
Creative Director – Davor Kravac
Creative Director – Phil Haworth
Photography – Shahpour Abbasvand
Art work – Happy Finish
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Short link: http://bit.ly/X2ETf2
  • Bespoke logotype created for the Nike GS boot.
  • The hero campaign visual. Inspired by nature's deadly venus flytrap. 
  • Deadly by Nature. The Nike GS was the lightest boot Nike had ever made and the greenest too.
  • Beauty shots of the boot. Shot by myself and Shahpour Abbasvand. Artworked by Happy Finish.
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Identity for the new one of a kind Nike GS boot. AKQA were tasked with creating a brand identity for Nike's greenest ever boot. I worked on crea… Read More
Identity for the new one of a kind Nike GS boot. AKQA were tasked with creating a brand identity for Nike's greenest ever boot. I worked on creating the brand identity and creative direction. I then spent time art directing photography and art working agencies to create the final hero visuals.

Role:
Concept, lead design, art direction, photography

Credits:
Agency – AKQA
Creative Director – Davor Kravac
Creative Director – Phil Haworth
Photography – Shahpour Abbasvand
Art work – Happy Finish Read Less
Published: October 22, 2012
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  • Appreciations15
  • Comments2
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