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Nike - Game On

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1910
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Nike approached Superfad to help craft an interactive and animated campaign for the launch of the latest Nike+ products which measure height, speed, and distance of the user. With such a groundbreaking product, Nike was looking for design and animation that complimented the product while never taking away from it. The finished product was a series of interactive animations that would allow for an engaging in store experience showing key features of each shoe and two spot driven animations for the Hyperdunk and Lunarlon running shoes. The project evolved with Nike from it's initial boards into a concise animation that cleanly showcases the shoes.
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  • Studio: Superfad
    Executive Creative Director: Will Hyde
    Art Director: Loren Judah
    Lead CG: Matt Guzzardo
    3D Artists: Jeff Chavez, ShuChen Lin, Phiphat Pinyosophon, Andrew Butterworth, Greg Bekken, Patrick Clarke, Adam Rosenqweig
    Lead Compositor: Joel Voelker
    Compositors: Paulo Dias, Cris Kong, Kaleb Coleman, Brian Merrel, Paul Barkshire, Chris Hunsberger, Paul Cantor
    Editor: Ryan Haug
    Producer: Jen Schmithorst
    Executive Producer: Chris Volckmann

    Nike approached Superfad to help craft an interactive and animated campaign for the launch of the latest Nike+ products which measure height, speed, and distance of the user. With such a groundbreaking product, Nike was looking for design and animation that complimented the product while never taking away from it.

    The finished product was a series of interactive animations that would allow for an engaging in store experience showing key features of each shoe and two spot driven animations for the Hyperdunk and Lunarlon running shoes. The project evolved with Nike from it's initial boards into a concise animation that cleanly showcases the shoes.
  • Interactive installation Nike store videos:

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