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Nike Lebron X+

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Creative campaign for Nike's 10th anniversary LeBron signature shoe release.
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  • NIKE LEBRON X+ 
  • Campaign for the release of Nike's LeBron X+ 
    The Nike LeBron X+ is the tenth in the signature line of LeBron's. With insights from one of the game's most explosive players, it features newly engineered cushioning, state-of-the-art support and signature details that celebrate the tenth anniversary of LeBron and Nike Basketball. In addition the shoe is Nike+ enabled which tracks your highest jump, average jump height and total jumps per game, along with your steps per second, quickest moments and more. 
  • Photography: Swanson Studio / CGI & Retouching: Happy Finish
    Art Direction & Design: Corey Stephens, Travis Barteaux
    Creative Director: David Creech
  • NIKE+ SPECIFIC IMAGERY
  • Photography: Swanson Studio / CGI & Retouching: Splash
    Art Direction & Design: Travis Barteaux, Joshua Moore, Esther Chang, John Gordon
    Creative Director: David Creech, Byron Merritt
  • PACKAGING
  • Packaging for the LeBron Nike+ enabled footwear. 

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