NIKE SB STREET LEAGUE 2014
Overview
For the second year in a row we worked closely with Nike to imagine and design their brand presence for the Street League tour. For summer 2014 we chose to build out large scale shipping containers to house the primary programmatic needs, as well as create a simple solution for transport from city to city. Inspired by product & street features, one side held product innovation stories while the other supported retail and footwear trialing. It was another great summer of skate. #skateeverydamnday
Services
Branding, Advertising, Environment & Product
Athlete Graphics
We created a graphic system to support SB’s skate team at each of the tour stops. Fans were able to get their hands on tees and free athlete posters within the stadiums.
