- Advertising ServedProject Featured On:Advertising Served — 11/17/12
- The Digital Age ServedProject Featured On:The Digital Age Served — 12/30/12
Nokia Body Paint Print Campaign
Description
Many Filipinos possess an extreme attachment to communication, sometimes to a fault. More and more car accidents have been reported in Metro Manila in the past years, a portion of which was said to be due to distractions caused by texting or calling.
To remind people of the dangers of phone use while driving, we created a print ad campaign that would make motorists understand what they can miss when they are distracted on the road with their phones. This was communicated through an execution where pedestrians were painted to blend with the background of familiar streets of Manila.
To remind people of the dangers of phone use while driving, we created a print ad campaign that would make motorists understand what they can miss when they are distracted on the road with their phones. This was communicated through an execution where pedestrians were painted to blend with the background of familiar streets of Manila.
Copyright Info
No use is allowed without explicit permission from owner.
Featured on 12/30/12
- Featured on:
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Advertising Served
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The Digital Age Served
- Nokia Body Paint Print Campaign
Many Filipinos possess an extreme attachment to communication, sometimes to a fault. More and more car accidents have been reported in Metro Manila in the past years, a portion of which was said to be due to distractions caused by texting or calling.
To remind people of the dangers of phone use while driving, we created a print ad campaign that would make motorists understand what they can miss when they are distracted on the road with their phones. This was communicated through an execution where pedestrians were painted to blend with the background of familiar streets of Manila.
The print ads were released in main broadsheets, catching the attention of journalists and columnists. Nokia also received numerous calls commending them for the campaign.CREDITSClient : NokiaAgency : JWT ManilaECD : Dave Ferrer / Tay Guan HinCD: Joe DyArt: Katrina EncantoCopy : Rachel VillanuevaAccount Manager : Golda RoldanProduction House : GlobedezPhotographer : Wesley VillaricaAWARDSAd of the Month, Adobo AwardsFinalist, Creative Guild Kidlat AwardsFinalist, Philippine Ad Congress Awards
![Verizon "Orchestra" (NULL)](http://behance.vo.llnwd.net/profiles7/1571795/projects/6205919/9f670c332b1c031a3e96650c4f8cfb0b.png "Verizon "Orchestra" (NULL)")
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