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Nokia Body Paint Print Campaign

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Many Filipinos possess an extreme attachment to communication, sometimes to a fault. More and more car accidents have been reported in Metro Manila in the past years, a portion of which was said to be due to distractions caused by texting or calling. To remind people of the dangers of phone use while driving, we created a print ad campaign that would make motorists understand what they can miss when they are distracted on the road with their phones. This was communicated through an execution where pedestrians were painted to blend with the background of familiar streets of Manila.
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  • Nokia Body Paint Print Campaign
  • Many Filipinos possess an extreme attachment to communication, sometimes to a fault. More and more car accidents have been reported in Metro Manila in the past years, a portion of which was said to be due to distractions caused by texting or calling.
    To remind people of the dangers of phone use while driving, we created a print ad campaign that would make motorists understand what they can miss when they are distracted on the road with their phones. This was communicated through an execution where pedestrians were painted to blend with the background of familiar streets of Manila.
    The print ads were released in main broadsheets, catching the attention of journalists and columnists. Nokia also received numerous calls commending them for the campaign.


    CREDITS
    Client : Nokia 
    Agency : JWT Manila
    ECD : Dave Ferrer / Tay Guan Hin
    CD: Joe Dy
    Art: Katrina Encanto
    Copy : Rachel Villanueva
    Account Manager : Golda Roldan
    Production House : Globedez
    Photographer : Wesley Villarica

    AWARDS
    Ad of the Month, Adobo Awards
    Finalist, Creative Guild Kidlat Awards
    Finalist, Philippine Ad Congress Awards

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