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Orbit FC 2.0

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Рroduct: Orbit gum Task: To tell the audience about the new “Orbit” which fights 3 causes of caries. Solution: We created an interactive game where users in the image of an “Orbit” fighter have to protect their real friends from the threat of caries. After 2 weeks of the campaign the site were visited by more than half a million users, and the half of them had played the game.
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  • Рroduct:
    Orbit gum

    Task: 
    To tell the audience about the new “Orbit” which fights 3 causes of caries.

    Solution:
    We created an interactive game where users in the image of an “Orbit” fighter have to protect their real friends from the threat of caries. After 2 weeks of the campaign the site were visited by more than half a million users, and the half of them had played the game.
  • Backgound making-off
    Sketching:
  • Modelling:
  • Photoshoping (first version):
  • Details
  • Photoshoping (second version)
  • Digital BBDO
    Creative Group Head: Artem Efimtsev
    Character animation: Dmitriy Sychkov
    Animation: Paul Bragin


    WWW.ORBITGUM.RU

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