- The Digital Age ServedProject Featured On:The Digital Age Served — 11/3/12
Orbit FC 2.0
Description
Рroduct:
Orbit gum
Task:
To tell the audience about the new “Orbit” which fights 3 causes of caries.
Solution:
We created an interactive game where users in the image of an “Orbit” fighter have to protect their real friends from the threat of caries. After 2 weeks of the campaign the site were visited by more than half a million users, and the half of them had played the game.
Orbit gum
Task:
To tell the audience about the new “Orbit” which fights 3 causes of caries.
Solution:
We created an interactive game where users in the image of an “Orbit” fighter have to protect their real friends from the threat of caries. After 2 weeks of the campaign the site were visited by more than half a million users, and the half of them had played the game.
Copyright Info
Featured on 11/3/12
- Featured on:
-
The Digital Age Served
- Рroduct:
Orbit gum
Task:To tell the audience about the new “Orbit” which fights 3 causes of caries.Solution:We created an interactive game where users in the image of an “Orbit” fighter have to protect their real friends from the threat of caries. After 2 weeks of the campaign the site were visited by more than half a million users, and the half of them had played the game. 
- Backgound making-off
Sketching: - Modelling:
- Photoshoping (first version):
- Details
- Photoshoping (second version)
- Digital BBDO
Creative Group Head: Artem Efimtsev
Character animation: Dmitriy Sychkov
Animation: Paul BraginWWW.ORBITGUM.RU
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