Zyrtec | JWT
Parks Unleashed is an on-line scavenger game with Queen Latifah as a host. Your task is to find prizes hidden in a park by pesky dogs. Along your hunt you meet entertaining characters. Learn to use them to your advantage and you get to your goal faster. Play fun and challenging mini games along the way to gain more points and grand-prize advantage.
Contributed to the creative concept of various parts of the campaign. Established strategy and developed gameplay for the mini-games. Advised on the technical aspects to the creative team and the client. Worked closely and facilitated discussions with our partners, the in-house team and stakeholders at Johnson&Johnson.