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Pepsi Refresh Project

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The Pepsi Refresh Project was a massive collaboration between The agency, Pepsico, digital agency Huge and GOOD magazine that invite the public to submit ideas that could earn millions of dollars in Pepsi Refresh Grants.
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  • Chiat established the Refresh Everything platform in 2009 to usher in a new era for Pepsi. For 2010, we were challenged to bring that to life in a more participatory way and truly make a difference in the world.

    The Pepsi Refresh Project was a massive collaboration between The agency, Pepsico, digital agency Huge and GOOD magazine that invite the public to submit ideas that could earn millions of dollars in Pepsi Refresh Grants. 

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