Pitch & Sync
(P&S) are a company that use music and the creativity that surrounds it to make brands look good. From traditional supervision through to fully integrated music-led marketing campaigns.
The nature of this brief was to promote P&S to forward thinking brands and creative industry. This campaign began by showing how P&S can enhanced regular advertisements through the addition of music. Plug in points were created on ad shells, creating a fuller experience of the advertisement. A viral video was used to publicise these ad shell advertisements. Similarly advertisements in creative magazines would allow recipients to fully experience the service P&S can provide.
Finally a music integrated poster would be sent to clients to allow them to keep up to date with a selection of new music chosen by P&S.